{"id":2983,"date":"2016-01-28T16:36:56","date_gmt":"2016-01-28T15:36:56","guid":{"rendered":"https:\/\/www.cpaonline.es\/blog\/?p=2983"},"modified":"2021-04-14T09:41:53","modified_gmt":"2021-04-14T07:41:53","slug":"spotify-entra-en-el-audiovisual","status":"publish","type":"post","link":"https:\/\/www.cpaonline.es\/blog\/cpa-online\/spotify-entra-en-el-audiovisual\/","title":{"rendered":"Spotify entra en el audiovisual"},"content":{"rendered":"<p style=\"text-align: justify;\">El futuro del audiovisual parece estar en la plataformas digitales y en el <em>video on demand<\/em>.<!--more--><strong>Spotify<\/strong>, la mayor plataforma musical donde\u00a0sus 50 millones de\u00a0usuarios registrados pueden escuchar la <strong><span style=\"text-decoration: underline;\">producci\u00f3n musical<\/span><\/strong> de miles de artistas, entra de lleno en el contenido audiovisual a la carta.<\/p>\n<p style=\"text-align: justify;\"><strong>Spotify<\/strong> ha llegado a un acuerdo con las principales cadenas estadounidenses para ofrecer el contenido audiovisual de las mismas en la plataforma sueca. Pero la oferta inicial no se reduce solo a estas. Tambi\u00e9n estar\u00e1n disponibles\u00a0bajo demanda los\u00a0contenidos de <strong>Adult Swim<\/strong>, los v\u00eddeos y documentales del magac\u00edn <strong>Vice<\/strong>, el canal p\u00fablico brit\u00e1nico <strong>BBC<\/strong> o\u00a0la cadena\u00a0de contenido deportivo <strong>ESPN<\/strong>, entre\u00a0los m\u00e1s significativos.<\/p>\n<p style=\"text-align: justify;\">Esta selecci\u00f3n de contenidos audiovisuales bajo demanda se ir\u00e1 ampliando a lo largo del tiempo, y sobre todo, en funci\u00f3n de la implantaci\u00f3n que haga <strong>Spotify<\/strong>, de manera paulatina, en los distintos territorios donde opera. Por el momento, el servicio de <em>video on demand<\/em> estar\u00e1 disponible en <strong>Estados Unidos, Reino Unido, Alemania <\/strong>y<strong> Suecia<\/strong>.<\/p>\n<p style=\"text-align: justify;\">De hecho, este contenido ya est\u00e1 disponible para los usuarios de <strong>Spotify<\/strong> de estos pa\u00edses que acceden a trav\u00e9s de la aplicaci\u00f3n de los dispositivos <strong>Android<\/strong>. Para el sistema<strong> iOS<\/strong>, es decir, para los usuarios que utilicen <strong>Apple<\/strong>, el servicio comenzar\u00e1 el pr\u00f3ximo mes de febrero.<\/p>\n<p style=\"text-align: justify;\">Seg\u00fan las intenciones que <strong>Spotify<\/strong> ha comunicado, este es solo el primer paso de su evoluci\u00f3n como plataforma global de contenidos, ya sea <strong><span style=\"text-decoration: underline;\">sonido<\/span><\/strong> o imagen. Tiene previsto no solo ofrecer contenido audiovisual de terceros, sino que espera, aproximadamente a finales del a\u00f1o pr\u00f3ximo, comenzar a realizar la <strong><span style=\"text-decoration: underline;\">producci\u00f3n<\/span><\/strong> de contenido propio, al igual que han hecho otras plataformas de <em>video on demand<\/em> como <strong>Netflix<\/strong> o <strong>Amazon<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Al igual que el servicio musical, en el v\u00eddeo a la carta o bajo demanda existir\u00e1n dos tipos de suscripci\u00f3n: una, gratuita,\u00a0con la inclusi\u00f3n\u00a0de publicidad en el material, y otra, de pago, que eliminar\u00e1\u00a0dichos anuncios.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El futuro del audiovisual parece estar en la plataformas digitales y en el video on 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