{"id":1125,"date":"2014-09-09T15:44:46","date_gmt":"2014-09-09T13:44:46","guid":{"rendered":"https:\/\/www.cpaonline.es\/blog\/?p=1125"},"modified":"2023-05-25T08:34:25","modified_gmt":"2023-05-25T06:34:25","slug":"el-streaming-alcanza-al-consumo-convencional-de-tv","status":"publish","type":"post","link":"https:\/\/www.cpaonline.es\/blog\/cine-y-tv\/el-streaming-alcanza-al-consumo-convencional-de-tv\/","title":{"rendered":"El streaming alcanza al consumo convencional de TV"},"content":{"rendered":"<p style=\"text-align: justify;\">El consumo de contenidos en <em>streaming<\/em> ya casi ha alcanzado al consumo convencional de televisi\u00f3n, seg\u00fan el \u00faltimo estudio <strong><span style=\"text-decoration: underline;\">TV Report &amp; Media de<\/span><span style=\"text-decoration: underline;\"> Ericsson<\/span><\/strong><strong>.<\/strong><!--more--><\/p>\n<p style=\"text-align: justify;\">Basado en m\u00e1s de 23.000 entrevistas online entre usuarios de banda ancha de\u00a0m\u00e1s de 20 pa\u00edses (entre ellos Espa\u00f1a), el <strong>TV Report &amp; Media de Ericsson<\/strong>\u00a0arroja los siguientes e interesantes resultados:<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Un 75% de los telespectadores consumen contenidos en <em>streaming<\/em> varias veces a la semana<\/strong>. A su vez, un 77% lo hacen de manera convencional. Estos datos, por lo tanto, arrojan un magn\u00edfico empuje de los contenidos a la carta, ya que el <em>streaming<\/em> permite un visionado donde y cuando se quiera de dichos productos audiovisuales.<\/li>\n<li>Ha aumentado en un <strong>25% los usuarios dispuestos a pagar<\/strong> por esta modalidad de consumo en <em>streaming<\/em>, lo que\u00a0representa\u00a0un 19% del total de los usuarios\u00a0encuestados.<\/li>\n<li><strong>Cambian los gustos de consumo<\/strong> igualmente influidos por el <em>streaming<\/em>: los telespectadores est\u00e1n dispuestos a pagar por tener acceso a todos los episodios de sus series preferidas o sagas cinematogr\u00e1ficas, convergiendo con una nueva forma de ver estos productos en largas sesiones continuas, frente a su consumo semanal tal y como est\u00e1n concebidos para su emisi\u00f3n en la televisi\u00f3n convencional.<\/li>\n<\/ul>\n<div id=\"attachment_1128\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.cpaonline.es\/blog\/wp-content\/uploads\/2014\/09\/El-streaming-permite-la-posbilidad-de-disfrutar-de-contenidos-audiovisuales-en-cualquier-momento-lugar-y-dispositivo.jpg\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1128\" class=\"size-medium wp-image-1128\" src=\"https:\/\/www.cpaonline.es\/blog\/wp-content\/uploads\/2014\/09\/El-streaming-permite-la-posbilidad-de-disfrutar-de-contenidos-audiovisuales-en-cualquier-momento-lugar-y-dispositivo-300x201.jpg\" alt=\"El streaming permite la posbilidad de disfrutar de contenidos audiovisuales en cualquier momento, lugar y dispositivo\" width=\"300\" height=\"201\" srcset=\"https:\/\/www.cpaonline.es\/blog\/wp-content\/uploads\/2014\/09\/El-streaming-permite-la-posbilidad-de-disfrutar-de-contenidos-audiovisuales-en-cualquier-momento-lugar-y-dispositivo-300x201.jpg 300w, https:\/\/www.cpaonline.es\/blog\/wp-content\/uploads\/2014\/09\/El-streaming-permite-la-posbilidad-de-disfrutar-de-contenidos-audiovisuales-en-cualquier-momento-lugar-y-dispositivo.jpg 1000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-1128\" class=\"wp-caption-text\">El <strong><em>streaming<\/em><\/strong> permite la posibilidad de disfrutar de contenidos audiovisuales en cualquier momento, lugar y dispositivo<\/p><\/div>\n<p style=\"text-align: justify;\">Estos resultados ponen de manifiesto la necesidad por parte de los <strong><span style=\"text-decoration: underline;\">productores de contenido<\/span><\/strong>\u00a0de replantear la creaci\u00f3n y el lanzamiento de los productos audiovisuales, teniendo en cuenta estas nuevas formas de consumo que se dan a partir del <em>streaming<\/em>.\u00a0<strong>Niklas Heyman R\u00f6nnblom<\/strong>, asesor senior de <strong>Ericsson ConsumerLab<\/strong>, encargado del estudio, explica lo siguiente:<\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><em>Hay diferentes maneras de disfrutar del \u00abatrac\u00f3n\u00bb de televisi\u00f3n: algunos espectadores no descubren una serie de TV hasta mitad de emisi\u00f3n, de manera que querr\u00e1n ver varios episodios uno despu\u00e9s de otro para alcanzar el punto en el que se est\u00e1 emitiendo antes deque la temporada se acabe. Otros prefieren ver una temporada completa y esperar a que la siguiente temporada est\u00e9 disponible.<\/em><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Los resultados del estudio\u00a0<strong>TV Report &amp; Media de Ericsson\u00a0<\/strong>representan a m\u00e1s de 620 millones de personas. As\u00edmismo, los resultados arrojados en el estudio se completan con 22 entrevistas realizadas en profundidad a usuarios de las ciudades de Londres, San Francisco y Estocolmo y 11 a profesionales de la industria de los medios.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El consumo de contenidos en streaming ya casi ha alcanzado al consumo convencional de televisi\u00f3n, seg\u00fan el \u00faltimo estudio TV Report &amp; Media de Ericsson.<\/p>\n","protected":false},"author":5,"featured_media":1129,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,6],"tags":[31],"class_list":["post-1125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cine-y-tv","category-destacado-de-audiovisuales","tag-television"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"El consumo de contenidos 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